According to the latest numbers from market research firm iSuppli, Apple’s (AAPL) share of the worldwide tablet market has nearly returned to its all-time high from the first quarter of 2011. In the second quarter of 2012, the Cupertino-based company shipped a combined total of 17 million new Retina display-equipped iPads and iPad 2 tablets combined, an increase of 44.1% from 11.8 million in the first quarter and enough to capture 69.6% of the global tablet market.
“This marks a five-quarter high for Apple’s media tablet market share,” iSuppli said. “The last time Apple accounted for such a large portion of the media tablet was the first quarter of 2011, when it had a 70.0 percent share.”
The company’s closest competitor was Samsung (005930), which lost market share last quarter despite an increase in channel sales. The South Korean manufacturer shipped 2.25 million tablets last quarter compared to 2.19 million in the first quarter, but its second-quarter market share fell to 9.2% from 10.8% in the previous quarter.
The research firm also notes that while Apple’s competitors are having a difficult time matching the iPad’s success, they have left the door open for the two newest entries into the market — the Nexus 7 and Microsoft’s (MSFT) Surface tablet.
“This marks a five-quarter high for Apple’s media tablet market share,” iSuppli said. “The last time Apple accounted for such a large portion of the media tablet was the first quarter of 2011, when it had a 70.0 percent share.”
The company’s closest competitor was Samsung (005930), which lost market share last quarter despite an increase in channel sales. The South Korean manufacturer shipped 2.25 million tablets last quarter compared to 2.19 million in the first quarter, but its second-quarter market share fell to 9.2% from 10.8% in the previous quarter.
The research firm also notes that while Apple’s competitors are having a difficult time matching the iPad’s success, they have left the door open for the two newest entries into the market — the Nexus 7 and Microsoft’s (MSFT) Surface tablet.
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